Alex Echevarria

Region: Northeast

Meaning in my work is generated by the relation between the material and the image. The images deal with identity, individuality, collectivity, and entertainment. I deflate big subjects and inflate little ones. I am interested in the way we value visual languages associated with popular culture, such as pop and rock music or popular literature, differently from those associated with fine art. What interests me is creating paintings in which we can understand these categories of “high” and “low” as culturally constructed rather than fixed. There is an evaluation, but one that evokes a potential for transformation.